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Our marketing company has established and maintained a number of jubilant and satisfied sponsors that have been with us for many years. Working with top rated radio and television stations ensures an excellent advertising campaign. The top Spanish-Language radio format remains Mexican regional and reflect our talent that we promote at each Concert. The popularity of Latino music has created a lucrative Hispanic market of avid consumers of music and loyal radio listeners. Our advertising spots are strategically placed during prime-time programs to generate results.
As Hispanic buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers. Their purchasing power makes them equivalent to the 15th-largest consumer marketplace in the world(Brandweek,Nov2,2009).< ...
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