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Benjamin Franklin Parkway, commonly abbreviated to Ben Franklin Parkway and colloquially called the Parkway, is a boulevard that runs through the cultural heart of Philadelphia. Benjamin Franklin Parkway, commonly abbreviated to Ben Franklin Parkway and colloquially called the Parkway, is a boulevard that runs through the cultural heart of Philadelphia. Named for Benjamin Franklin, a Founding Father, the mile-long Parkway cuts diagonally across the grid plan pattern of Center City's northwest quadrant. It starts at Philadelphia City Hall, curves around Logan Circle, and ends before the Philadelphia Museum of Art.