Organizing an event is only possible with a well-laid-out plan and a good execution. From now on, the Internet has become a useful tool in event management, especially in selling tickets, such as conferences, workshops, concerts, or a festival. 

This blog will be a guide to you explaining the different steps, including selecting appropriate ticket platforms, implementing promotional strategies, and creating attractive ticket deals.

Choose a Ticketing Platform

Want to know how to sell event tickets? Well, there are many online event ticket-selling platforms, and the first step for you is to pick one that matches your event’s needs. A ticketing platform that provides easy-to-use tools for creating, managing, and selling tickets is imperative for events.

Factors to Consider When Choosing a Ticketing Platform

• Ease of Use: Decide on an easy-to-use platform that does not necessitate advanced technical skills during setting up and management.
• Cost: Figure out the type of platform that you like with transparent pricing, which fits the budget (and probably not hidden fees).
• Features: Decide on a platform that will avail you of the required features such as mobile ticketing, QR code scanning, real-time reporting, attendee management, and social media integration.
• Support: Place high importance on tools with reachable customer support in all the possible communication channels.

Recommended Ticketing Platform: Eventsfy

Eventsfy certainly deserves a name among the leading online marketplaces for events that do not just link organizers and attendees. Providing event organizers with a one-stop solution for ticketing, which incorporates mobile ticketing, real-time reporting, attendee management, email marketing, and social media integration, is a fee-free and commission-free solution, which makes Eventfy a prime destination for event organizers.

Key Features of Eventsfy

• Mobile Ticketing: Provides ticket sales through a website or mobile apps that can be installed by either IOS or Android devices.
• Real-time Reporting: It enables you to monitor and view your sales and revenues on the Eventsfy dashboard right away.
• Attendee Management: This enables to manage attendees in a very easy way and provides tools such as email confirmations, feedback collection, and segmentation options.
• Email Marketing: Helps to promote emails with the help of templates that are customizable and analytic reports.
• Social Media Integration: Social media is one of the main instruments that makes the event widely available for people, so they can easily share the posts and have discussions.

Promote Your Event Online

The second important step in answering the question of how to sell tickets to an event. is online selling of event tickets to promote your event via the online channels by means of various methods and strategies.

Create a Landing Page

A landing page for your event should be the basis of your campaign as it is meant to engage and inform the target audience. Major components are the catchy title, the short text, fit media, the persuasive button, and the secure payment method.

Optimize SEO

Search Engine Optimization (SEO) is an indispensable tool to bring prospective visitors to your website from the search engine results page. The keyword research is one of the tools. Also, the use of titles, URLs, headings, and content together with internal and external links will improve the visibility on search engines.

Run Online Ads

Through the use of digital advertising platforms such as Google Ads, Facebook Ads, Instagram Ads, and YouTube Ads, we can reach our audience through a channel that they are already using. Define your target, determine the audience, prepare the ad, and track the results to nip in the bud the necessary adjustments.

Use Influencer Marketing

Joining forces with the social media influencers who speak to your audience can considerably up the authenticity, extend coverage, and trigger word-of-mouth marketing for your event. Let’s identify influencers who will promote your product and establish appropriate compensation, give them a set of guidelines, and monitor their performance.

Leverage User-Generated Content

Provide the attendees an opportunity to celebrate and share their event-related content with their friends and followers. By means of User-Generated Content (UGC), customers are more likely to trust the brands and become more active. This way new customers can be attracted as well. Showcase and credit UGC via your website and social media platforms.

Create Ticket Deals

The last but not the least point is creating amazing ticket discounts to inspire the possible audience and increase ticket sales.

Early Bird Tickets

Give discount tickets for a short period of time that will lead to a sense of urgency among buyers and increase early purchases. Prior to a show, early bird tickets not only generate sales but also create a cash flow right away.

Group Tickets

Discounted tickets for groups will usually attract more attendees, increase engagement, and thus boost sales. This strategy is a cost-effective approach to leveraging the power of social influence and network effects to bring about marketing and customer service.

Bundle Tickets

Tie event tickets with other products such as merchandise, food, or drink to make a bundle. This method boosts customers’ advantage and hence increases sales and also creates income sources for the establishment.

Referral Tickets

Let the customers have special discount offers or rewards when they give others to get the tickets from you. Referral tickets as a word-of-mouth marketing tool generate trust and loyalty through customers and hence lower the customer acquisition cost.

Conclusion

An online event ticket sales strategy has to be carefully thought through and it must include the right tools. This guide includes the whole procedure on how to sell tickets to an event – from selecting the ticketing platform and promotion of the event to designing interesting ticket deals. Providing that you do the above, you will be able to manage and execute your strategy regarding ticketing successfully, thus, your event will be a success and well-attended.

If you want a ticketing platform that is friendly to use and you have Eventsfy in mind. Check out www.eventsfy.com for more information and get in touch with them at support@eventsfy.com. Keep yourself informed by liking their Facebook, and Twitter accounts, and subscribing to their Instagram and YouTube accounts for the recent event news and activities.