Life is Beautiful is a three-day, pop-up music, comedy, culinary, art and learning festival in Las Vegas, born in 2013 as part of the major transformation of the downtown. The festival is about creating an enriching experience of art and cultural exchanges. The three-day event features music acts, artists, thinkers, and other flourishing talent. The festival-goers flow into the streets of the downtown to experience the music and art including massive murals and interactive sculpture exhibits.

The festival aims at building a brand uniting people around artistic experiences ranging from music to street artists. A touch of comedy also plays an important role in the Life is Beautiful Festival with the topmost comedians. When people with the same interests come together, it encourages optimism, culture and creativity, and therefore transformation occurs.

This year’s festival includes artists such as Chance the Rapper, Billie Eilish, Vampire Weekend, Lil Wayne, Janelle Monaé, Post Malone and The Black Keys. Life is Beautiful has contributed over $350 million to economic impact and was nominated for “Music Festival of the Year” by Billboard Live.